Shayde Beauty's story began with Shay Paresh's own personal struggles. As a woman of color, she found it challenging to find makeup products that catered to her specific skin tone. Frustrated by the limited options available, Shay set out on a mission to create a brand that would bridge this gap in the market. "I wanted to create a brand where everyone could find their perfect shade, regardless of their complexion," Shay reflects.
Shayde Beauty distinguishes itself from other beauty brands by prioritizing diversity and inclusion. As more people demand beauty products that cater to their unique needs, Shayde Beauty has made it their mission to provide a broad range of shades that represent the diversity of skin tones. CEO Shay Paresh strongly believes that beauty should be accessible to everyone, regardless of their race, ethnicity, or gender. This commitment to inclusivity has resulted in a loyal customer base that feels seen and represented in the products they use.
Shay Paresh's journey began with a profound realization - the beauty industry needed a serious transformation. It was no longer enough to offer standard beauty products; there was a need to push boundaries and redefine the conventional definition of beauty. With this vision in mind, Shayde Beauty was born.
Background and Early Beginnings